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July 9, 2012

Soma-bra-logoBetween Monday, July 9th and Sunday, August 12th, Soma Intimates boutiques will be collecting new and gently worn bras to distribute to domestic violence shelters in their communities.  With over 265,000 bras collected to-date, the scale and scope of the project is a testament to Soma Intimates and Soma customers' dedication to making a difference in women's lives.


"A bra is one of the least donated, but most in-demand items for women in need.  When we learned that there are thousands of women going without an item that most of us consider part of our daily routine, we knew we had to do something," states Laurie Van Brunt, Soma Intimates' Brand President.  "At Soma, we believe that no woman should have to make the decision between putting food on the table and buying a bra.  The simple act of donating a bra helps these women to focus on rebuilding and recovering from the hardships of domestic violence.  Over 4 million women in the U.S. need the assistance of a shelter annually and many come with only the clothes on their backs."

NNEDV's partnership with Soma is vital to the success of the "Giving is Beautiful" campaign.  NNEDV assists Soma Intimates boutiques in identifying local domestic violence shelters in their communities and spreads the word about the campaign among its network of 56 state and territorial coalitions against domestic violence, more than 2,000 shelter programs across the United States, and hundreds of thousands of domestic violence advocates.

"We are honored to kick off our July 2012 bra donation with NNEDV as our partner.  Giving really is beautiful, and we're thankful to them and all of our customers who are coming together to support local women in need," says Van Brunt of Soma Intimates.  "We are incredibly proud of the over a quarter of a million bras we have collected to date.  But this is only the beginning.  Our continued partnership with NNEDV will allow us to raise the bar even higher as we move forward and build awareness."

NNEDV and Soma hope that you will get involved in the "Giving is Beautiful" Bra Donation Campaign today!


You can also:

  • Learn more about domestic violence
  • Sign up for NNEDV announcements and action alerts