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March 13, 2013

NO MORE is a groundbreaking symbol for ending domestic violence and sexual assault


NNEDV has joined with major domestic violence and sexual assault prevention organizations across the U.S., corporate leaders, branding experts, celebrities, athletes and advocates nationwide to launch the
first unifying symbol (like the pink breast cancer ribbon and the red AIDS ribbon) for ending domestic violence and sexual assault, called NO MORE.

NO MORE is designed to unify all of those working to combat these issues in an unprecedented way – whether their focus is women and girls, men and boys, teenagers, children, rural or urban communities – as well as corporate leaders from a variety of business sectors behind one, powerful symbol created to transform awareness and action.

"We needed to create a powerful icon that would subconsciously communicate strength, solidarity and optimism while consciously communicating the idea of zero tolerance for DV/SA" Christine Mau, European Design Director at Kimberly-Clark, who joined NO MORE as a branding and communication expert. "By breaking the silence and shining a light on how these issues negatively affect everyone in our society, and empowering people with knowledge, we will end the stigma and shame associated with DV/SA as we move toward our goal of prevention."

NNEDV is proud to be a part of this movement toward raising public awareness about the prevalence of domestic and sexual violence and galvanizing individuals across the country into speaking out and becoming involved in efforts to prevent and respond to abuse.

"NNEDV works every day to create a social, political and economic environment in which violence against women no longer exists," said Cindy Southworth, NNEDV's Vice President of Development and Innovation and a member of the NO MORE Steering Committee. "We are excited to unite behind NO MORE to strengthen advocacy for this important issue at every level and change the way society responds to domestic violence and sexual assault."

Public Launch of NO MORE - "NO MORE Day"

To introduce NO MORE to the general public, a wide range of supporters including Actor and Advocate Mariska Hargitay, the President and Founder of the Joyful Heart Foundation, and Ashley Greene, actress and Avon's mark Brand Ambassador, are in Washington DC, on March 13, 2013, NO MORE Day to demonstrate their support for this unprecedented initiative.

Mariska Hargitay, well known for her leading role as Detective Olivia Benson on Law & Order: Special Victims Unit, will urge communities to say NO MORE to domestic violence and sexual assault during a Newsmaker event in the National Press Club's Holeman Lounge at 12:30 pm. She will also address the backlog of rape evidence collection kits (rape kits) nationwide, which is allowing rapists to get away with their crimes.

Ashley Greene, another advocate for NO MORE, will announce new data from the "NO MORE Study: Teens and Young Adults," funded by mPowerment by mark operated by the Avon Foundation for Women that shows that dating violence and sexual assault are a grim reality for 15 – 22-year-olds in this country.

Conducted by GfK Public Affairs & Corporate Communications, the survey shows an urgent need for increased awareness and education around dating violence and sexual assault, with an emphasis on the simple things we can all do to prevent violence and help victims before it is too late.

According to the study, more than half of young people (15-22 year olds) know a victim of dating violence or sexual assault, but say it would be hard for them to intervene or help a victim. Forty percent said they would not know what to do if they witnessed these crimes. Many report that they want to help, but they are uncertain how to recognize dating violence and sexual assault and do not know how to safely get help for victims.

Key findings of the NO MORE study include:

  • 51% of all 15-22-year-olds in the United States know a victim of dating violence or sexual assault.
  • 53% say it would be hard for them to help a victim of dating violence or sexual assault.
  • 40% say that they would not know what to do if they witnessed a sexual assault or dating violence.
  • 1 in 3 young women and nearly 1 in 2 young men say they do not know the signs of sexual assault.
  • 62% agree that talking about dating abuse and sexual assault would make it easier for them to step in and help someone.

"The Avon Foundation funded this survey to better understand why awareness of dating violence as an issue is improving, but bystander actions are not keeping up," said Carol Kurzig, President of the Avon Foundation for Women.  "The data shows us that young people are willing to speak out, but that they don't always know how to recognize the signs of abuse or how best to intervene.  Raising awareness of the signs and how to take action is an essential first step in breaking the cycle of violence."

Other events to bring NO MORE to public attention include exclusive NO MORE Day screenings of the Academy Award Nominated documentary, The Invisible War, in various cities; "NO MORE Night" at the Washington Wizards vs. Milwaukee Bucks NBA game; and a NO MORE Day Twitter Chat (using hash tag #NOMOREday March 13, at 3 p.m. EST) where any and every supporter of NO MORE can lend their voice powerfully to help end domestic and sexual violence.

Volunteers and financial support from organizations and individuals who care deeply about ending domestic violence and sexual assault, including the Allstate Foundation, the AVON Foundation for Women, Fifth & Pacific Foundation, Finn Partners, the Joyful Heart Foundation and the Verizon Foundation helped make the NO MORE symbol a reality. In addition, representatives from nearly every major domestic violence and sexual assault prevention organization in the country have supported the vision for NO MORE's potential to revolutionize how these issues are seen by the public.